The model has caught on because it improved on the idea of local online advertising, where a business pays money up front for exposure that will hopefully translate into sales.

该模式一直很受欢迎，他将地方在线广告的理念进一步深化，企业预先支付资金来增加曝光率，最终有希望转化为销售业绩。

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Brand advertising is inherently about leaving an impression on a consumer, and thus about some sort of exposure.

品牌广告原本是想给消费者留下印象，继而产生某种影响。

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Vivendi gets 70% of its revenues from phone, Internet, pay TV and online video games subscriptions, and has little exposure to the slump in advertising markets.

维旺迪70%的营收来自其电话、互联网、付费电视及在线视频游戏订收费，广告市场的不景气对集团的业绩影响很小。

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All of which will reward the advertisers who make great advertising with added exposure.

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But these titles have given the company's magazine group greater exposure to food advertising, which has been under pressure in recent years, contributing to the fact that Meredith's magazines have performed worse than the rest of the industry since the downturn, Mr. Huber said.

WSJ: The New King of Magazines

But one of the reasons Viacom has prospered is that it has little exposure to areas where advertising has been hit the hardest--print publications and on the Web.

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